| 6 April |
The Hard Way Is The Message Of New Lexus Ad |
Lexus is advertising in the United States of America its new branding campaign “The Hard Way” with a video showing five Lexus LS 11 hanging each other from a crane, and in the end, a Lexus LFA parking underneath the chain.
The idea of advertising is to show how to search the hard way (The Hard Way) gives the company a high degree of confidence. Check out the video above.
Below is the brand new super sport and highly exclusive LFA, while the LS 11 is the flagship Lexus.6L of volumetric capacity and power ranging from 357 to 380 HP. The prices os the 2011 Lexus LS 460 starts at US$ 66,230 dollars to the Lexus LS460, and go until US$ 74,080 dollars asked for the Lexus LS460 L AWD.
All the models of the Lexus LS 11 are equipped with this 380 HP engine the allow accelerating the car from 0 to 100 km/h in 6 seconds. Only fourteen seconds are necessary to take the Lexus LS 11 from parked to the first 400 meters.at this point, the Lexus LS will be at a speed of 216 km / h.
No doubts that it´s a great performance for a Sedan which is weighted around 2 tons. The Lexus LS 11 Cx is 0,26, a very low number for a car of this size.26, a number that is not supposed to be in this kind of car. The transmission is a eletronic controled eight speed automatic with alow the driver to select the speed manually,.
This transmission is associated with a Full-time all-wheel drive (AWD) in the models LS 460L AWD and LS 460 AWD. But the other affordable models, like LS 460, use are rear propelling.
Toyota claims that all the 2011 Lexus LS 11 are Certified for Ultra Low Emission Vehicke (ULEV II), showing that the Japanese company is highly committed with the efforts to reduce pollution, especially the pollution emitted by cars.